TOM'S 2024
# Tom’s 2024 Recap ## What Went Well * Professional * I started a new job! * I built some websites and programmed marketing automation (skills I love using) * I bought a newsletter (first...
JANUARY 5, 202520 MIN READ
By Tom SnyderBy Tom Snyder
THE HOLIDAY GAME YOU DIDN’T KNOW YOU NEEDED (BUT TOTALLY DO)
Ah, the holidays. A time for hot cocoa, questionable eggnog, and your favorite relatives (you know, the ones you only see once a year for good reason). But let’s be real—we could all use a little some...
DECEMBER 5, 202413 MIN READ
By Tom Snyder
TWO-SENTENCE HORROR STORIES
“80 degrees isn’t hot enough for the sauna”, I said, as I cranked up the temperature to 130 and stepped in while another man was leaving. He looked at the temperature dial, laughed to himself, then gr...
OCTOBER 30, 202413 MIN READ
By Tom Snyder
HEART WIRED
*Below is a musical companion intended to accompany reading the story. Enjoy!* [Open YouTube](https://youtu.be/h92RB8_vyTE?si=EK2W77H0FQBk-wYZ) --- We sat in the dimly lit living room, our only lig...
AUGUST 31, 202227 MIN READ
By Tom Snyder
DOES STAR RATING MATTER?: YELP DATA ANALYSIS
# Analyzing Yelp! Star Ratings: What Influences Them? Why do some businesses get better or worse star ratings on Yelp.com? Is there more than simply the objective customer experience that goes into ...
JANUARY 2, 202242 MIN READ
By Tom Snyder
DATA ANALYSIS: VIOLENCE AGAINST WOMEN AND GIRLS
# Invisible Women: Data Bias in a World Designed for Men I just finished reading the book [*Invisible Women: Data Bias in a World Designed for Men*](https://www.amazon.com/Invisible-Women-Data-World-...
MAY 2, 202128 MIN READ
By Tom Snyder
PEAK POSITIVITY CHROME EXTENSION - OPENING NEW TABS WITH AN AFFIRMATION
I wanted to try my hand at creating a Google Chrome extension. Knowing some other languages, I figured I could put at least some simple pieces together (with the help of ChatGPT, of course). I prompt...
JANUARY 13, 20248 MIN READ
By Tom Snyder
DID YOU REGRET IT WEB APP
This project started with the idea of creating an interesting database. *How can I make a database that IS the attraction just by using Airtable?* 1. Make it quantitative AND qualitative. 2. Make it...
MAY 28, 20249 MIN READ
By Tom Snyder
I BOUGHT & REBRANDED AN EMAIL NEWSLETTER: MARKETER GEMS
## My history with buying & rebranding This actually isn’t my first rodeo when it comes to buying & rebranding businesses. Back in 2017, I bought a struggling coffee & frozen yogurt shop (remember wh...
JULY 11, 202425 MIN READ
By Tom Snyder
FUNNY ADS CLUB: THE FASTEST ZERO-TO-LAUNCH PROJECT I’VE DONE SO FAR
Recently I participated in a soup-to-nuts (wherever THAT came from) build challenge hosted by Build the Keyword. The goal was to identify an untapped keyword (high search volume, low KD), create a co...
AUGUST 30, 20249 MIN READ
By Tom Snyder